So, you finally decided to take that leap and start your own business. While joining the entrepreneurial ranks is awesome, that feeling of being your own boss, calling the shots and being in charge of your own destiny, those who have been at it for a while will know it’s also very hard, lonely and a bit scary. Whether you like it or not, suddenly you have shifted from being a specialist in your craft to a generalist who needs to know about strategy, operations, cash flow, marketing, social media, website design, client acquisition, human resources, the list goes on. Why would you struggle through this, why would you let it get on top of you, being so paralysed that you can’t make a decision for fear of making the wrong one. Elite sports people and teams use coaches to help them, guide them, make them work harder and progress much faster than they can on their own. So why wouldn’t you do this for one of your greatest assets, isn’t your business worth it, aren’t you worth it?
So what will a business coach do for you….lets have a look.
Sounding Board – It can get get pretty lonely running a business, you may be good at what you do but how are you expected to know everything about running a business. How do you develop a strategy, leverage digital marketing, keep ahead of your competitors, keep a handle on your finances or run efficiently. Where do you go for advice, to validate what you are thinking, point you in the right direction and challenge what you are doing. A business coach will listen, provide you with a sounding board and help you to broaden your thinking then bring you back in to focus on your priorities once a course of action is confirmed. They will give you confidence and reassurance, take some weight off your shoulders, allow you to share your problems, to vent if you need it, help you sleep better at night and keep you in a positive mindset.
You get stretched – The way to get the deepest, richest answer to any problem is through collaboration and looking at something from a different angle with different perspectives. A business coach will introduce you to new networks, they will use their vast experience, their successes, and their failures to challenge your thinking, ask you why and make sure you have considered all options. They will push you out of your comfort zone, get you to try new things, get you to let go of control, to lead rather than manage.
Someone who isn’t afraid to tell you – A business coach will tell it like it is, give you perspective free from the agendas or the emotional ties you get from your employees, family or friends. Their key objective is to make you successful, get you from where you are now to where you want to be. They will pose the hard questions, tell you what you may not want to hear but need to hear.
Personalised advice – A business coach knows you and your business, they will focus their energy on you one on one and will tailor their approach to cover every general or bespoke issue your business has. How often do you get someone who is totally dedicated to providing you help, support and insight, suggesting adjustments which can make tremendous differences, and breathing life and energy into that which you thought was beyond repair. They will also give you access to their personal network, people and companies who they trust and stake their reputation on who can help you accelerate your growth.
Be held to account – You know the feeling when you set out these great plans but suddenly things get in the way and days turn into weeks and then months leaving you frustrated and feeling like you’re not making any progress. It's a lot easier to break promises to yourself, get distracted, to drift and get caught in the hustle and bustle of life without someone holding you to account, checking progress or stress testing any road blocks. A business coach will do this, anchoring you back to your business strategy, goals and plans to achieve them.